Marketing
A PPC Playbook for Positive ROAS
Structuring campaigns, creative, and landing pages as one system that returns more than it spends.
By Sara KhanJuly 10, 20257 min read
Paid ads punish sloppiness. Profitable PPC treats the audience, the ad, and the landing page as one connected system.
Track conversions properly
You can't optimize for ROAS you can't measure. Server-side tracking and offline conversion imports give you the accurate signal smart bidding needs.
Test creative relentlessly
Creative is the biggest lever in modern ad platforms. Run structured experiments and let the data, not opinions, pick winners.
Respect the landing page
The best ad fails on a slow, vague page. Build focused, fast landing pages that deliver exactly what the ad promised.
